2017 Winners and Finalists

CATEGORY COMPANY NAME BRAND TITLE
M01 Video (Television/ Cinema Screen / Multiscreen)
INITIATIVE MEDIA (M) SDN BHD
 Maxis Rojak 360° - Telling Malaysian tales the 360° way
ZENITH MEDIA SDN BHD
 PETRONAS Malaysians React To Raya
OPTIMEDIA, A DIVISION OF VIVAKI (MALAYSIA) SDN BHD
 Lazada's Online Revolution 2016 Media Math: Multiplying Sales by adding New audiences
MEDIACOMPETE SDN BHD Anmum Essential Look Behind!
MINDSHARE MALAYSIA Rexona Rexona Get's Bubble Bursting at the Movies!
VIZEUM MEDIA SERVICES (M) S/B Panasonic Panasonic Brings You 16 Shades of Happiness!
OMD (M) SDN BHD Nivea Creme Nivea Creme Setulus Belaian Kasih
VIZEUM MEDIA SERVICES (M) S/B MDEC Ayoh! #YOUCANDUIT
M02 Digital (Online/ Interactive / Mobile)
INITIATIVE MEDIA (M) SDN BHD
 Maxis Maxis Kongsi Home: Building Hope One Home at a Time
OMD (M) SDN BHD
 McDonald's Malaysia Stealing QSR's Lunch (And Dinner)
VIZEUM MEDIA SERVICES (M) S/B
 IKEA Malaysia Where are my socks?!!!
MINDSHARE MALAYSIA Go Shop 1st time TV viewership based programmatic triggers
ZENITH MEDIA SDN BHD Maybank #MAYBANKJOMRAYA ,LET’SKARAOKE THRU MOBILE THIS RAYA
VIZEUM MEDIA SERVICES (M) S/B GEMFIVE The Art of Value Creation
ZENITH MEDIA SDN BHD MAYBANK MAYBANKPAY – THE FIRST CASHLESS WALLET FOR CASH STRAPPED MILLENNIALS LURING 63,105 DOWNLOADS
VIZEUM MEDIA SERVICES (M) S/B MDEC Collaboration, Not Competition
M03 Out Of Home Media /Pos Media
INITIATIVE MEDIA (M) SDN BHD
 Hotlink How Hotlink Transformed Ordinary Taxis into PokeMobiles
UNIVERSAL McCANN
 KFC KFC launches a new Holiday GPS[Golden Prawn System] Navigation for Malaysians
VIZEUM MEDIA SERVICES (M) S/B
 GEMFIVE WTF!
MEDIACOMPETE SDN BHD Coca-Cola Coca-Cola Prompts Youths with Interactive Posters in Campuses to Break the Afternoon Slump
DENTSU MEDIA MALAYSIA SDN BHD The Walt Disney Company (Malaysia) Sdn. Bhd. Choose Your Side
ZENITH MEDIA SDN BHD BMW BMW Electrified the Streets of Kuala Lumpur
MEDIACOMPETE SDN BHD Shell Retail Standing Toll For 125 Years
STARCOM MEDIAVEST GROUP (a division of VivaKi (M) Sdn Bhd) Visa Power of 3 increased payWave usage by 3.6x
M04 ABC Audited Newspapers/ Magazines
OMD (M) SDN BHD
 McDonald's Malaysia Syok to be Malaysian
UNIVERSAL McCANN
 TM TM delivers an Olympic Torch to every Malaysian doorstep
MEDIACOMPETE SDN BHD
 Coca-Cola 30 Days, 30 Iftar: Coca-Cola Celebrates Ramadhan-Raya's True Heroes, Moms
ZENITH MEDIA SDN BHD BMW BMW 7 Series: Driving Luxury to the Top
VIZEUM MEDIA SERVICES (M) S/B Mister Potato Sensationalizing The Man Behind The Logo
BPN Lucozade Lucozade Scores Against the Competiton
M05 Audio (Including Radio)
INITIATIVE MEDIA (M) SDN BHD
 Ford Ford and Furious - Coming To All Radio Stations Near You
ZENITH MEDIA SDN BHD
 PETRONAS ZOOMING PAST THE COMPETITOR
UNIVERSAL McCANN
 Nicorette Smart Scheduling Strategy To Help Malaysians Kick the Butt
ZENITH MEDIA SDN BHD PETRONAS Malaysia’s First Radio Travel Show
STARCOM MEDIAVEST GROUP (a division of VivaKi (M) Sdn Bhd) Petron Unexpected football moments with that French guy
VIZEUM MEDIA SERVICES (M) S/B Mister Potato BUZZZ IS IN THE AIR-waves
MEDIACOMPETE SDN BHD Coca-Cola Coca-Cola Breaks the Afternoon Slump in Real Time! (Audio Version)
MEDIACOMPETE SDN BHD Coca-Cola 30 Days, 30 Iftar: Coca-Cola Celebrates Ramadhan-Raya's True Heroes, Moms
M06 Activation / Events
MINDSHARE MALAYSIA
 Rexona Move More, Do More with Rexona
STARCOM MEDIAVEST GROUP (a division of VivaKi (M) Sdn Bhd)
 Petron Petron engages with the 4x4 hardcore
CARAT MEDIA SERVICES (M) SDN BHD
 Dashing SIMPLE IDEA. BIG EXECUTION. DASHING IMPACT
CARAT MEDIA SERVICES (M) SDN BHD AirAsia Fly Like a Superstar!
ZENITH MEDIA SDN BHD PETRONAS JOURNEY TO THE EAST : SPREADING GAWAI KEAMATAN WITH MALAYSIA’S FIRST REAL TIME ACTIVATION
INITIATIVE MEDIA (M) SDN BHD Sime Darby Property Sime Darby Property fills Subang-ites with neighbourhood pride
ZENITH MEDIA SDN BHD PETRONAS PETRONAS DYNAMIC DIESEL TAKING YOU TO THE MOUNTAINS, JUNGLES, RIVERS & BACK
CARAT MEDIA SERVICES (M) SDN BHD Enchanteur ENCHANTEUR - BRINGING ANALOGUE LOVE TO A DIGITAL GENERATION
M07 Social Media / Influencers
STARCOM MEDIAVEST GROUP (a division of VivaKi (M) Sdn Bhd)
 Samsung Lose a Phone, win 10,000 fans
VIZEUM MEDIA SERVICES (M) S/B
 Mamee Monster Biskidz Ejen Ali bringing iMAMEEginasi to life!
STARCOM MEDIAVEST GROUP (a division of VivaKi (M) Sdn Bhd)
 Courts How cheap are you?
ZENITH MEDIA SDN BHD H&M Time To Change The Norm From Being Man-Like To #Ladylike
STARCOM MEDIAVEST GROUP (a division of VivaKi (M) Sdn Bhd) Petron The way to the heart is through the stomach
ZENITH MEDIA SDN BHD PETRONAS MALAYSIANS REACT TO RAYA
MEDIACOMPETE SDN BHD Olay Influencing #MiracleBoost for Olay
ZENITH MEDIA SDN BHD MINI 4 Gyms, 4 Instructors and 4 Influencers
STARCOM MEDIAVEST GROUP (a division of VivaKi (M) Sdn Bhd) Lux Memorable Scents, Memorable Moments
S01 Small Budget (Under Rm100,000) - Excludes Digital
INITIATIVE MEDIA (M) SDN BHD
 Hotlink Bringing 440,000 Indonesians home every week, 1530 km away
TRAPPER MEDIA SERVICES (M) S/B
 Watercolour Gel Pastel Back to Basics
ZENITH MEDIA SDN BHD
 MINI HANDBOOK OF STYLE: “A MINI CLUBMAN MAGAZINE WITHIN A MAGAZINE” CHANGED HOW MALAYSIAN MEN PERCEIVED THE BRAND.
MINDSHARE MALAYSIA HSBC Premier Education Helping Malaysian Parents Unlock their Child's Future
INITIATIVE MEDIA (M) SDN BHD Ford Ford Launches Rudolph The Red Nosed Ranger
S02 Digital Performance Strategy
UNIVERSAL McCANN
 TM TM becomes 'Preferred Olympics Broadcaster' using Sleep Screen Targeting
INITIATIVE MEDIA (M) SDN BHD
 Maxis Maxis beats crisis with a H.A.M.-mer
ZENITH MEDIA SDN BHD
 BMW Ultimate Performance for the Ultimate Driving Machine: How we sold a product that costs RM388,800 on online within 2 weeks.
STARCOM MEDIAVEST GROUP (a division of VivaKi (M) Sdn Bhd) Samsung Live Olympics scores win Gold for Samsung
OPTIMEDIA, A DIVISION OF VIVAKI (MALAYSIA) SDN BHD Coway Air Purifiers API-responsive SEM drives Coway sales
OPTIMEDIA, A DIVISION OF VIVAKI (MALAYSIA) SDN BHD Coway Water Purifiers Battleship strategy wins the lead-gen battle for Coway
MINDSHARE MALAYSIA Digi Prepaid Digi-fying the Millennials through a strong social connection
ZENITH MEDIA SDN BHD Maybank WE ‘PINNED’ MILLENNIALS TO GET THEIR M2U ACCOUNTS ACTIVATED
STARCOM MEDIAVEST GROUP (a division of VivaKi (M) Sdn Bhd) Hong Leong Bank Finding a niche within interest stacking
OPTIMEDIA, A DIVISION OF VIVAKI (MALAYSIA) SDN BHD AIA Hunting Unicorns in a valley of Donkeys
S03 Creative Use Of Data
INITIATIVE MEDIA (M) SDN BHD
 Ford Ford Uses Competitors' Showroom As Ford's Sales Arm
INITIATIVE MEDIA (M) SDN BHD
 Maxis 'Log-In Before You Move In' with Maxis Home Internet Fibre
VIZEUM MEDIA SERVICES (M) S/B
 Uniqlo Uniqlo and Spotify Hits the Right Notes
MEDIACOMPETE SDN BHD Celcom Passport You Think We're In The Dark? We Know Who You Are.
MINDSHARE MALAYSIA Panadol The Panadol Learning Machine
VIZEUM MEDIA SERVICES (M) S/B GEMFIVE Forensic Analysis of Real Time Data Busted Sales By 175%!
ZENITH MEDIA SDN BHD PETRONAS TURNING RED-ZONE ON WAZE INTO RED-HOT LEADS FOR PETRONAS
ZENITH MEDIA SDN BHD BMW SHIFTING GEARS FROM 1 to 8 HELPED BMW ZOOM PAST BENZ
MINDSHARE MALAYSIA Go Shop Data-driven commerce
S04 Best Use Of Technology
MINDSHARE MALAYSIA
 Rexona Move More, Do More with Rexona
ZENITH MEDIA SDN BHD
 Maybank #MAYBANKJOMRAYA ,LET’S NOT GO KARAOKE THIS RAYA- WE GIVE YOU POCKET KARAOKE!
UNIVERSAL McCANN
 KFC Fresh new technology, fresh new campaign
VIZEUM MEDIA SERVICES (M) S/B Uniqlo Uniqlo and Spotify Hits the Right Notes
INITIATIVE MEDIA (M) SDN BHD Maxis Rojak 360° - Telling Malaysian tales the 360° way
STARCOM MEDIAVEST GROUP (a division of VivaKi (M) Sdn Bhd) Petron Scaling content, Expanding reach
MINDSHARE MALAYSIA Go Shop Go Shop Goes Viral with Artificial Intelligence
ZENITH MEDIA SDN BHD Drypers Laser Precision Anxiety-Targeting Technology
S05 Campaign That Drives Commerce
INITIATIVE MEDIA (M) SDN BHD
 Maxis Maxis Transforms an act of Shopping into an act of Giving
UNIVERSAL McCANN
 TM D Probability (D-Digital) to E Commerce (E Educational) for MMU
VIZEUM MEDIA SERVICES (M) S/B
 GEMFIVE Hauling in the biggest catch of the season by using the right bait, at the right time.
VIZEUM MEDIA SERVICES (M) S/B GEMFIVE Singles Day was our Best Day!
BPN MALAYSIA AIRLINES MALAYSIA AIRLINES FLIES HIGH AGAIN
MINDSHARE MALAYSIA Go Shop GoShop Goes Guerilla in a Commerce Jungle
OPTIMEDIA, A DIVISION OF VIVAKI (MALAYSIA) SDN BHD Lazada Online Revolution 2016 An Online Revolution driven by Offline Media
ZENITH MEDIA SDN BHD Clarins Stalking Malaysian Females...To Drive Ecommerce For Clarins
S06 Best Use Of Branded Content
VIZEUM MEDIA SERVICES (M) S/B
 Mamee Monster Biskidz “Kuasai iMAMEEginasi” with Mamee Monster Biskidz
STARCOM MEDIAVEST GROUP (a division of VivaKi (M) Sdn Bhd)
 Samsung Mahligai Cinta Note 5
VIZEUM MEDIA SERVICES (M) S/B
 Mister Potato The Return of Amigo
UNIVERSAL McCANN Listerine World's First Gargle Orchestra by Listerine
ZENITH MEDIA SDN BHD PETRONAS When Science became hip! Malaysia’s First Ever Reality show on Science
ZENITH MEDIA SDN BHD PETRONAS Colonizing Screens During Merdeka
VIZEUM MEDIA SERVICES (M) S/B IKEA Malaysia Two Dudes and a Kitchen
CARAT MEDIA SERVICES (M) SDN BHD Chipsmore The Cookie Guy Lines Up
S07 Best Integrated Media Campaign
MINDSHARE MALAYSIA
 Rexona Move More, Do More with Rexona
INITIATIVE MEDIA (M) SDN BHD
 Hotlink Malaysian Youth "Catch 'Em All" FASTer with Hotlink PokeMobiles
STARCOM MEDIAVEST GROUP (a division of VivaKi (M) Sdn Bhd)
 Samsung Run away with Lee Kwang Soo
VIZEUM MEDIA SERVICES (M) S/B Huawei Taking Down the Goliaths
ZENITH MEDIA SDN BHD PETRONAS MALAYSIA REACTS TO THE RAYA VIDEO WITH TEARS OF JOY
UNIVERSAL McCANN Nicorette From Dusk to Dawn 30 Days: Nicorette Helps Malaysians Become Smoke Free This Ramadan
ZENITH MEDIA SDN BHD PETRONAS Journey to The East. Malaysia’s First Real-Time Travel Show
OMD (M) SDN BHD McDonald's Malaysia The Best Just Got Better
VIZEUM MEDIA SERVICES (M) S/B Mister Potato Bringing Mister Potato to life delivered record breaking sales of RM28mil
MINDSHARE MALAYSIA Mountain Dew Mountain Dew Climbs Into Gamers' Minds
HAVAS MEDIA Axa Affin SME Insurane AXA SME Guide Series