MSA Malaysian Media Awards 2017 - FAQs
Is it compulsory to have the client's signature on the hard copy? Do you accept electronic sign off/acknowledgments?
Answer: All entries must be acknowledged and approved by the client with a sign off on the hardcopy submission form. This sign off can come in the form of a physical signature on the hardcopy submission form or a letter/e-mail acknowledgment that should be attached to the hardcopy submission form.
Is there any certain format or content for the letter/e-mail acknowledgement?
to download the sample client endorsement.
Where do we get the form for the client's sign off?
Answer: The form for the client's sign off is the same entry form that you will be submitting (there is a space for your client's signature at the bottom). Similar to last year, the entry form is available online on the Awards website. Once you submit the entry online, just print out a hardcopy for your client to sign off on. There will be a print function on the form for you to do so.
Do we have a register for a new account this year if we already have an account from last year?
Answer: Yes, you will have to register for a new account. Similar to last year, each agency will share one account.
Does the Awards online portal allow for multiple submissions from the same agency at the same time? If so, is there a maximum number allowed?
Answer: Yes, multiple people from the same agency can upload entries at the same time using the same username. The number of concurrent log-ins is not limited.
In regards to the ‘must have’ requirement of having an advert appeared in ‘at least one ABC-audited publication’, we have a particular submission for this category, whereby the ad was not appeared in any of the listed ABC publications due to the nature of the advertiser being in the ‘Automotive industry’. Therefore, does this mean for this particular submission, it is not eligible for submission?
Answer: The ABC rule will be applied to any advertiser from any industry. Therefore your entry does not qualify.
There is a cap of max 3 categories that each entry can be submitted under. We have a situation that one team is entering a particular case into 3 categories (TV, print, integrated), but the client wants another agency which was involved in another aspect of the same campaign (digital) to enter it in a 4th category. So technically the agency is entering only in 3 categories, but the campaign overall will be entered in 4. Will it attract disqualification?
Answer: In regards to your campaign – yes if it’s the same campaign with the same media platform with the same results, it will not be fair to have more than 3 category submission even it’s a another agency submitting the other media platform.
If there was a campaign that was executed on DEC 2016 and ended on JAN 2017, is it eligible for submission?
Answer: Yes we still accept however, results will have to be based until end Dec 2016.
A campaign with Season 1 (Apr – Jun 2015) was submitted for MMA 2016 under Best use of branded content on TV and received Gold. Please advise if we may submit the same campaign but Season 2 (Apr – Jun 2016) for MMA 2017 under Best Use of Sponsorship.
Answer: As per our rule the campaign execution needs to be first time implemented for that brand. So if the only change you have for your 2nd season of the branded content is the programme title, it may be kick out. Only way it would be possible to accept this for the 2nd year is that your entry (execution part) will focus on the new element of the campaign. Repeating execution details as per your last year’s submission will be disqualified.